Jay-Z recruited Desiree Perez into his Tidal team to up-level the app’s rating among giant predecessors such as iTunes. In January, Tidal announced that it will now be streaming exclusive videos for Spring customers. Desiree Perez has a clear statement that she plans to bring in more customers into the Tidal fan base and increase their curiosity on the features and content of the app. Her recruitment into the team saw a stop of the typical stepping down of recruited executives in her position. Tidal’s owner, Jay-Z, utilizes Desiree’s expert talent in the music business by assigning her contract signing tasks. Despite Jay-Z’s lack of experience in the tricky music app business, Desiree has proven her ability to help him transition from solely making hits to featuring hits various artists on a famed app. Click this related site.
Perez has the right mindset for developing Tidal, which she earned from running her own business. She is the wife of OG Juan Perez, who is the head of Roc Nation Sports. Desiree has a reputation of employing strong negotiation skills and accounting capabilities. She has a history of managing various artists in the entertainment business and is even credited to have crafted the details of Beyoncé’s Formation Tour and closing Rihanna’s deal with Samsung. Tidal.com was on the front news of the launch of albums by famous artists such as Beyoncé, Rihanna, Kanye West and T.I. The launch of Kanye’s “The Life of Pablo increased the app’s view count by more than one million. Since then, a lot of people sign up to the app as trial users before renewing the subscription to be permanent Tidal users. Desiree’s ability in running Tidal is also partly attributed to her membership in the exclusive Hova Circle that is responsible for the creation and management of the entire Roc Nation and Tidal.
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