In 1999, Adam Goldenberg sold his gaming network to Intermix Media. In 2006 he simply founded Intelligent Beauty, and most recently in 2010 started JustFab and operates as co-CEO. By 2014 JustFab had garnered $55 in funding, in addition to acquiring the shoe discovery service, ShoeDazzle. The person who has accomplished this impressive run is Adam Goldenberg, and it isn’t luck that has brought attention and success his way, he is just one smart guy.
Part of that intellect and know how for business can be heard in an article from 2014, where he shares some of his brilliant strategy and insight. Adam Goldenberg called it a “metrics-driven” process, that even sounds smart. The layman version of this method could be described as a statistically guided system, where the numbers dictate the decisions. Figuring out exactly how to translate that is another story.
Perhaps something easier to grasp for the majority of us is the practices he utilizes when staffing his companies. When asked about his hiring practices in that article at http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab, he described a two-fold approach. The fist part of that equation, as he sees it, is finding people who are passionate about what they do. The second part of the equation is recognizing the best talent that has been brought in and mentoring those individuals to maximize their potential which naturally benefits the success of a business.
These methods and his leadership on businessoffashion.com has JustFab making waves and making money. With JustFab in particular, there has been an emphasis on allowing customers to play a huge role in the development and progression of the company. JustFab actually has a team assigned to basically work with customers in order to find out what works, what needs to be better or even to determine what can be let go.
What might be most impressive is that this success has been found in an industry where companies fall by the wayside regularly, where competition is brutal and where it appears that you are only as good as your last big hit product. This is the world of fashion and e-commerce, and much like the old New York adage, if you can make it here – you can make it anywhere.
It is fair to say at this point in the career of Adam Goldenberg, that he is doing a bit more than just making it.